Sponsored by Marriott Caribbean and Latin America Resorts
So, who are Millennials? There are no precise or universally accepted start and end dates to mark this generation. However, in May 2013, a Time magazine cover story identified Millennials as those born from 1980 to 2000. One thing is for sure: they are an important and growing segment of your meeting audience. Millennials currently account for 36% of the U.S. workforce, and by 2025 will account for 75% of the global workforce.
Millennials have grown up in a time when society’s dependence upon and comfort level in using technology have skyrocketed. A vast number of Millennials has never known a time without the Internet. While previous generations have been slower to adapt to new technologies, 41% of Millennials have made a purchase using their smartphone. Adapting to the way this generation interacts with technology isn't just a bonus – it's a must.
How Do We Apply This Learning to Your Event?
A meeting or event that’s light on technology will be light on interest and satisfaction when it comes to Millennials. 24% of Millennials say that ‘Technology use’ is what most makes their generation unique.
Some hotels have taken special note of this trend. Marriott, for example, has invested in making technology and connectivity easily accessible in ways that include everything from complimentary WiFi to flexible spaces that have technology integrated into them and perfect for more private meetings and conversations.
Convenience is key with next-generation audiences. One recent mobile innovation is especially beneficial for meeting managers: Marriott’s Meeting Services App, which is now available even overseas at Marriott Resorts in The Caribbean & Latin America, allows planners to quickly manage events and respond to requests from any web-enabled device. Need more chairs or more coffee? Is the room too cold or too hot? Just use the app to make a real-time request.
Once the request is made, it is routed to the event manager and the department that can fulfill the request. When you’re managing a meeting for a group that is accustomed to instant answers and responses, having the ability to address need in real time can be a lifesaver.
Social media is an easy and effective way to reach Millennials, not only in promoting your event but also giving them a way to engage with it on a deeper level. For example, having a live Twitter feed with a simple and relevant hash tag, especially at a large event, lets tech-savvy participants share their thoughts and experiences – information that can provide valuable insights and further promote the event across a much broader audience.
On a closing and non-technological note, adding outdoor and group activities is important to attract and engage Millennials. A hike up a mountain in an exotic location can be a hit. 46% of Millennials say they’ve had vigorous exercise in the past 24 hours. One of the best ways to keep their minds active is to keep their bodies active as well.
Marriott Caribbean and Latin America Resorts is also now offering Paradise Perks for meeting planners: 15% off your meeting or event, and two extra concession perks when booking a value date. Learn more at www.paradisebymarriott.com/paradise-perks.
Marriott Caribbean & Latin America Resorts represents the region's most luxurious resort properties, each complete with chic accommodations, state-of-the-art amenities and stunning oceanfront locations. The Collection's eight resorts situated throughout seven destinations in the Caribbean & Latin America share elevated standards of service, style and reputation that are further magnified by participation in the portfolio. Formed in 1997, the Collection brings a refined level of awareness to this exclusive Collection of full-service properties.