Attendees at the 2014 Destination Northeast, Northstar Meeting Group’s hosted-planner event held June 24-26 at the Dolce Norwalk (Conn.), participated in a packed two days of appointments, education and activities. The opening reception, held on the property’s spacious event patio, featured entertainment by guitar group Buff’s Truck. The education portion of the program was kicked off the following morning by Shawna Suckow, CMP, founder of the Senior Planners Industry Network; she led a lively, interactive session on how to keep attendees engaged in the age of smart phones and tablets.
Planners (26) and exhibitors (27) then met for 15-minute, one-on-one appointments with representatives from hotels, resorts, destination management organizations and other suppliers, followed by a MeetAC-sponsored lunch and then afternoon team-building activities (drumming or the standing-room-only bartending challenge). The threat of stormy weather forced the New England-style clambake indoors, but the festivities progressed as attendees chowed down on lobsters, corn, baked beans and steamers.
Nicola Rossetti, vice president, global marketing, at etouches, gave the audience a look ahead to the latest and greatest developments in event tech (second-screen technology, Bluetooth beacons, breakthrough mobile apps) during Thursday’s education session. His presentation was followed by another session of one-on-one appointments, where planners met with representatives of properties and destinations from Connecticut, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island and Vermont; the event wrapped up with a lunch sponsored by The Borgata.
For information about upcoming M&C events, go to mcmag.com/events.